Curriculum
Executive Programs.
Every published program of the Institute, taught through the Brand Power Method™ and applied with Aiva Laurent in the Strategy Lab.
Featured Programs
School of Executive Leadership
Executive Leadership
The judgment, presence, and cadence of modern executive practice.
View programSchool of Storytelling & Media
Strategic Storytelling
Narrative architecture for brands, leaders, and organizations.
View programSchool of Brand Strategy
Brand Power 101
Executive foundations of the Brand Power Method™ and Strategic Intelligence.
View programSchool of Public Leadership
Government Communications
Executive communication for public-sector leaders.
School of Corporate Growth
Customer Experience
Design the end-to-end experience that produces retention and referral.
School of Executive Leadership
Executive Leadership
The judgment, presence, and cadence of modern executive practice.
School of Storytelling & Media
Strategic Storytelling
Narrative architecture for brands, leaders, and organizations.
School of Human-Centered Leadership
Emotional Intelligence
Executive-grade self-awareness, regulation, and social skill.
School of AI & Business Innovation
AI for Executives
Executive fluency in reasoning models, agents, and AI-native work.
School of Brand Strategy
Brand Power 101
Executive foundations of the Brand Power Method™ and Strategic Intelligence.
School of Executive Leadership
Executive Influence
Move people, capital, and organizations through disciplined influence.
School of Human-Centered Leadership
Ethical Leadership
Lead with principles that hold under real pressure.
School of Storytelling & Media
Podcast Leadership
Build a podcast that operates as a brand asset, not a hobby.
School of Brand Strategy
Brand Positioning
Craft a defensible position that decides how the market perceives your category.
School of Public Leadership
Economic Development
Positioning cities, regions, and industries for durable growth.
School of Corporate Growth
Innovation
Executive frameworks for finding and shipping the next thing.
School of AI & Business Innovation
AI Research
Use AI as a research partner for strategy and market intelligence.
School of Corporate Growth
Corporate Brand Strategy
Position the enterprise brand behind every business line.
School of Brand Strategy
Brand Architecture
Design portfolio, sub-brand, and endorsement systems that scale with the business.
School of Public Leadership
Destination Branding
Build the brand of a place, not just a product.
School of AI & Business Innovation
AI Marketing Systems
Design AI-assisted marketing engines end to end.
School of Human-Centered Leadership
Trust & Credibility
Design the behaviors and systems that build durable trust.
School of Storytelling & Media
Public Speaking
Executive stagecraft and keynote development.
School of Executive Leadership
Strategic Decision Making
Frameworks for high-stakes decisions under uncertainty.
School of AI & Business Innovation
Prompt Engineering
Prompt architecture for repeatable, high-signal outputs.
School of Brand Strategy
Consumer Psychology
Read motivation, identity, and decision behavior to build brands people choose.
School of Executive Leadership
Leadership Communication
Executive writing, speaking, and narrative discipline.
School of Storytelling & Media
Thought Leadership
Publish long-form ideas that build category authority.
School of Public Leadership
Public Trust
Design institutions and messages that earn — and keep — trust.
School of Corporate Growth
Growth Systems
Design repeatable systems for demand, activation, and expansion.
School of Human-Centered Leadership
Human-Centered Decision Making
Make decisions that account for human impact, not just metrics.
School of AI & Business Innovation
Business Innovation
Turn AI capability into new business models and offerings.
School of Corporate Growth
Organizational Transformation
Lead the operating changes that unlock the next stage of growth.
School of Storytelling & Media
Media Strategy
Own the media mix that turns audience into demand.
School of Executive Leadership
Strategic Intelligence
The foundational discipline of observing reality with precision.
School of Brand Strategy
Meaning Architecture™
Engineer the symbolic and narrative structure that makes brands unforgettable.
School of Human-Centered Leadership
Inclusive Leadership
Lead diverse teams with respect, clarity, and accountability.
School of Public Leadership
Community Leadership
Lead in coalition with community, civic, and stakeholder partners.
School of Human-Centered Leadership
The Kindness Quotient™
The signature framework of the school — kindness as a strategic leadership capability.